#Cover fx chem free skin
The formula is supposed to instantly absorb into skin without leaving a greasy finish. Cover FX SPF 30 Booster Drops Review ClaimsĬover FX describes the product as a “weightless serum with invisible SPF 30”. The Booster Drops are packaged in an opaque glass bottle with a dropper applicator and comes with 1 fluid oz of product. The Cover FX SPF 30 Booster Drops is an SPF serum that retails for $45. Where to Buy the Cover FX SPF 30 Booster Drops.The Cover FX SPF Booster Drops are a completely different formula, though still hydrating. It’s a great sunscreen if you’re looking to add moisture to your skin but don’t want a thick cream that’s difficult to apply. I’ve previously reviewed Too Faced’s Hangover Good to Go Moisturizer and raved about it for its thin texture and pleasant scent. That’s where the Cover FX SPF 30 Booster Drops come in.
And if you’re averse to the cloyingly heavy scent and thick texture that accompanies most sunscreens, it can be downright unpleasant. I mean, after makeup removal, SPF is the most tedious area of skincare.
Cover FX has also established its CosMedic Clinics at several prestigious dermatology institutions throughout North America.As someone with a multi-step face routine, I’m always on the hunt for a good sunscreen that won’t interfere with my makeup.
#Cover fx chem free professional
The brand is beloved by professional makeup artists, consumers, and the medical community. What sets AS Beauty apart is its dedication to female-founded brands that tell a unique story while making the latest innovations accessible to all.ĪBOUT COVER FX: Originally headquartered in Toronto, Canada, Cover FX develops cosmetic products featuring innovative formulations that are suitable for any complexion. Founded in 2019 by Alan and Joey Shamah, the original founders of elf Cosmetics, and Victor and Ralph Azrak, who previously ran and sold an apparel business, the company's current portfolio consists of Julep Beauty, Laura Geller, Mally Beauty and Cover FX. By adding Cover FX-another good-for-skin, cruelty-free brand-to its growing portfolio, these numbers will only get more impressive.įor more information, please contact ĪBOUT AS BEAUTY: Based in New York, NY, AS Beauty is focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty also boasts over 3M followers across all of its social platforms. Laura Geller Beauty's latest holiday campaign featuring Porizkova generated 166M media impressions, including over 10 editorial features in publications such as People, Good Morning America, and NewBeauty. The company is known for its viral social media content and groundbreaking campaigns with celebrities like Fran Drescher and Paulina Porizkova. In addition, AS Beauty maintains strong storefronts on Amazon, which are helmed by an in-house team that delivers best-in-class content.ĪS Beauty credits much of its success to creating emotional connections with customers who are typically overlooked in the industry. Cover FX joins Laura Geller Beauty, Mally Beauty, and Julep Beauty–all digital-first brands that generate over one-third of sales on their direct-to-consumer websites. This purchase will increase the parent company's size by 20% and is expected to boost overall revenue by 40% by 2023. The Cover FX acquisition is AS Beauty's fourth since 2019. We are thrilled to bring this brand on board and continue to be on the lookout for new opportunities."
"In the coming years, we will use our resources to fuel innovation and expand our audience. The history, quality, and global shade range that Cover FX has offered for over two decades caught our attention right away," says Ralph Azrak, Chief Operating Officer of AS Beauty. "The brand is one of the first to sit at the intersection of high-performance color, customization, and skincare. As the line between professionals and increasingly savvy consumers continues to blur, Cover FX invites everyone to participate in the creative process using adaptable formulas and tools designed to amplify their unique beauty.
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